Hype Activewear
Campaign Active 2016
Creative Direction

U.I.WD. oversaw the concept and art direction
for the Hype Beachwear’s Fall-Winter campaign,
shot by photographer Bruna Castanheira.
Geometric shapes were created to bring in a
contemporary twist, setting the scene for a playful
and colorful environment for the whole campaign.

Our roles:
/ Concept
/ Creative direction
/ Art Direction
/ Set Design
/ Executive Production
/ Digital Design

Photography: Bruna Castanheira
Makeup: Bruno Cardoso
Styling: Heloisy Oliveira & Marion Oliveira
Photography assistant: Natalia Mitie
Model: Rebeca Campelo @ Way Model
Retouch: Helena Colliny

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