Hype Beachwear
Campaign FW 2016
Creative Direction

U.I.WD. directed the art of all print and
digital collateral for the Hype Beachwear
Black & White’s Fall-Winter 2016 campaign,
shot by Bruna Castanheira. Building on the
essence of the campaign imagery, U.I.WD.
delivered beyond print advertising, bringing
in also digital, social media, and film directly
to the client’s communication toolkit, to fully
enable the brand to tell the story of its modern
and refined beachwear collection.

Our roles:
/ Concept
/ Creative Direction
/ Art Direction
/ Executive Production
/ Digital Design

Photography: Bruna Castanheira
Makeup: Bruno Cardoso
Styling: Heloisy Oliveira & Marion Oliveira
Photography assistant: Natalia Mitie
Model: Rebeca Campelo @ Way Model
Retouch: Helena Colliny

Harper’s Bazaar

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