Karamello Rio
Campaign FW 2016
Creative Direction

Karamello Rio's Fall-Winter 2016 campaign
had its art directed by U.I.WD., covering all
print, digital and social media content.
Shot in Cunha, RJ, by Rodrigo Takeshi.

This was the fourth consecutive season in
which U.I.WD. directed the art for the whole
advertising campaign, bringing a modern
vision that reflects the “powerful women”
spirit of the brand.

Our roles:
/ Concept
/ Creative direction
/ Art Direction
/ Executive Production
/ Digital Design

Photography: Rodrigo Takeshi
Makeup: Amanda Schön
Styling: Anderson Vescah
Photography assistant: Artur Leite
Model: Samira Carvalho @ Ford Models
Flowers by FLO Atelier Botanico

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