U.I.WD. - Cool Projects | Karamello Rio | Campaign SS 2016 | Creative Direction

Karamello Rio
Campaign SS 2016
Creative Direction

For the Karamello Rio SS 2016 collection,
the inspiration came from the California desert,
but Rodrigo Takeshi shot it in the Brazilian backlands,
an exotic backdrop of sun and lots of dry cactuses.

Our roles:
/ Concept
/ Creative Direction
/ Art Direction
/ Executive Production
/ Digital Design

Photography: Rodrigo Takeshi
Makeup: Amanda Schön
Styling: Anderson Vescah
Photography assistant: Artur Leite
Model: Priscila Uchoa @ Ford Models

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