Packaging Design

A wellness brand from Barcelona, Spain.
They offer natural cosmetics fostering an
integration of body, mind and emotional
wellbeing. All of their products are made
of natural and organic ingredients.

The RASSA identity was inspired by the
natural beauty of the balance, simplicity
and elegance that underpins the way they
develop their wellness products.

We defined the color palette through product
categories divided into Cleasing, Body,
Essentials and Facial. And each color was
applied at the scribbles in front of packaging,
labels and in the website to easily identify
what category is.

The scribble was illustrated by the New York
artist Ana Kra¬ö and specially made for the packaging.

It was all printed in Fedrigoni Plus Old MILL Bianco paper.
A natural uncoated high-quality paper and environment-friendly.


Founders Grotesk Regular

Design Collaboration:
Lucas Jimeno Dualde
Ana David

Still photography:
Rodolfo Goud

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