Campaign FW 2016
Creative Direction

U.I.WD. created a 360 campaign for Zapälla
to raise awareness around the brand’s work
in men’s fashion. Beginning with a short film
portraying the man we imagined to be behind
Zapälla, adding sophistication to a cosmopolite
mysterious, well-travelled man.

We then translated the campaign into a world
of collateral for boutiques, print, social media
and digital advertising.

Our roles:
/ Concept
/ Creative Direction
/ Art Direction
/ Executive Production
/ Catalogue Design

Photography: Franco Amendola
Makeup: Israel Escobar
Styling: Gabriela Splendore
Model: Martin Mica @ Way Model

Monica Bergamo

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